Pučko otvoreno učilište ‘Ante Babić’ Umag (Open University of Umag)

Innovative Marketing: Using AI Tools for Better Results is a dissemination workshop organized by Učilište Umag as part of the Erasmus+ project POU EdU. The workshop will be held as a webinar and is intended for employees of adult education institutions across Croatia. Participants will be introduced to AI tools such as Chat GPT, Perplexity, Canva, and CapCut, and will have the opportunity to try out the tools themselves, enhancing their digital skills for preparing future posts, ads, and other marketing materials.